Courrèges has a new partner, and an unexpected travel tie-in for its upcoming fragrance launch – the company has created the fragrance, La Fille de L’Air, which translates to “The Girl in the Air.” The fragrance will launch June 1st exclusively on Air France flights, and then a wider international rollout on June 15th.

Travelers on Air France flights will be able to purchase the scent during their trip – making La Fille de L’Air the first fragrance sold directly online at Air France’s website.

Courrèges describes the new fragrance as one that “will mark an instantly memorable impression.” It contains an essence of sparkling Calabrian bergamot, orange flower, neroli, bergamot, musk, Neoprene, and Ozone. It was developed by perfumer Fabrice Pellegrin of Firmenich. The team at Firmenich told BusinessMadame that the scent has ‘a touch of floral entrance, and a little green, which brings a lot of light’.

The bottle is the same shape Courrèges always uses for its scents – a round bottle with a round cap. However, this time it’s orange.

Air France isn’t the first airline focusing on fragrances – Delta spritzes its cabins with a scent called Calm, for a unique in-flight sensory experience. United is working withn ScentAir to develop its signature fragrance, “Landing” – a mix of orange, sandalwood, cedar and leather. But like Delta, United’s scent won’t be bottled – it will be pumped into its member lounges and will be blown onto jet bridges with a small fan.

These new partnerships between airlines and perfumers might represent the future of branidng – as the idea of the “scent of a brand” becomes more of a widely used marketing tool.